I apply it to my design as well.
I apply it to my design as well.
I spent ten years creating interactive entertainment for Warner Brothers, Discovery Channel, WGBH, Game Show Network, and others. My first of many awards in Boston (MITX) was for an online sharable promotion for Tim Burton’s The Corpse Bride involving a digital Ouija board with mysterious messages.
I learned how to engage an audience and how to reward them.
The new understanding of brand has changed all that. Apple and Nike have changed all that. Design is a differentiator. A competitive advantage. It’s not just about identification, it’s about conversation. It’s about designing moments and spaces for people to connect with a product and with a company.
Connection leads to satisfaction, and satisfaction leads to success.