Design that works. seals the deal. engages emotions. hits a nerve. makes you think. starts conversations. raises hackles. satisfies and delights. creates an experience. feels real. pushes your buttons. rings a bell. walks and chews gum. hits a chord. stays with you. carries a big stick. whispers in your ear. crosses boundaries. makes a difference.
Get Me Frank
What I’ve been up to…
(project-wise)
BRAND, WEBSITE
Steeping a new brand in history
Governor Baxter
It’s rare for a newly created brand to have one hundred years of history to draw upon. Governor Baxter is a one-person Made-in-Maine outdoor gear maker with familial ties to an icon of Maine history. Showing the link between the real Governor Baxter and the eponymous company was key.
INTERACTIVE PROMOTION
Want your customers to share something? Make it fun.
Boston Museum of Fine Arts
Boston MFA wanted a click-through preview to email their members for an exhibition of 1960s psychedelic clothing. Basically a glorified slideshow. Their second wish was to have those members share the promotion with their friends. That changed everything.
LOGO, SOCIAL, MARKETING MATERIAL
A construction rebrand gets a solid identity
HB&G Building Products
HB&G liked their current branding but understood it was outdated. They wanted something sleek and modern that still heavily referenced the existing logo. The new solid logo and graphic mark gives instant identification across social media and print.
More tasty treats
Designer + Writer
= brand storyteller
When I’m not designing, I’m brewing a cup of Guatemala Antigua and writing my first novel. The understanding of how to communicate meaning through story, how to engage emotion, and the skills to hold and satisfy an audience apply to design as well. Capture attention, provide value, nurture a relationship, satisfy and delight. Design is encountered by real people living their own story. They want to know if your brand plays a role in it.
