Mixing education and games to introduce a new spirit
VeeV is a two-brother startup promoting a unique vodka alternative made with Brazilian Acai berries. Courtney and Carter wanted an online promotion that would both educate and entertain bartenders and distributers. I conceived the idea of a memory game that teaches players potential rcipes for the Acai drink: players are shown the ingredients for mixed cocktails made with VeeV. The player must then try to mix the drink by clicking on the correct ingredients on the screen in the correct order. The levels advance to more complex drinks using more ingredients. There is a quiz after the game about the drinks that can be made with VeeV. Completing the quiz registers the player to receive special VeeV merchandise. A link to the game was emailed to bartenders and distributers to introduce and promote this new product for their establishments.
- Concept
- Design
- Development




