Chemetal designs, manufactures and distributes high-quality materials custom-crafted from metals, laminates and wood veneers for architects and interior designers. They approached me to manage their brand and content across social media, motion graphic videos, web, and email. I created a series of short square-format videos designed to catch attention in the feed. Their main resources are installation photos provided by clients, so many of the videos pair animated photographs and motion graphics edited to a soundtrack to match a mood. Some promoted their upcoming BDNY trade show booth #1773 in New York. Other videos featured metals and moods. Most were in the 15-30 second range for fast social consumption. Main tools: Adobe Photoshop for image manipulation, Premiere Pro for video editing, Animate for motion graphics, Audition for sound editing, and Media Encoder for exporting video in multiple formats.