Educate your market

Social Media IQ

Post Planner wanted to promote their social media posting app with something fun and educational. One of the problems for small business owners that the Post Planner app addresses is that they don’t have time to post or don’t know how. I created a simple educational quiz to highlight some of the best social media practices that Post Planner takes care of by default. Teaching the consumer the best practices…and oh, by the way, Post Planner is the best tool to handle that. The “IQ survey” is a basic multiple-choice quiz with an emphasis on images to test the user’s knowledge and educate them with the answers. The quiz is hand-coded in HTML5 with jQuery and GSAP animation. At the end of the quiz, the user receives a badge with their IQ score and level of accomplishment: “I am a Social Marketing Learner,” or “I am a Social Marketing Guru!” and are encouraged to share to their Facebook or Twitter/X profile and challenge friends to take the quiz as well.


 

  • Concept
  • Design
  • Copywriting / research
  • HTML5 development