Tests of skill to promote a dark superhero

The Arrow

The CW Network wanted a lush and moody promotion for the launch of their television series, The Arrow. The plot concerned a Batman-esque billionaire who protects his native city with wicked bow and arrow skills. (He learned them while stranded on a mysterious island for five years…but don’t obsess over it.)

I conceived the idea for an interactive training session, testing the user for three levels of archery skill. I created multiple rooms in the billionaire’s abandoned warehouse headquarters with dank imagery and immersive sound. The mouse controls the bow and arrows as in a first-person shooter game. The user advances through three tests of skill: a shooting range, a swinging target, and bouncing tennis balls which must be pinned to the wall by arrow.

Built in AS3 for the web and a simpler HTML5 version for mobile devices. )Now that Flash has been deprecated, the only way to see this content is with a Flash Emulator browser extension. Ruffle makes the best and most popular. You can get it here.)

Play demo version (requires the Ruffle extension)


 

  • Concept
  • Design
  • Photo Illustration
  • AS3 Development
  • Sound Design