Clean, modern small-town nostalgia

Honor Capital

Honor Capital is a premium insurance finance company, which means they finance insurance policies for independent agents. While they reach all fifty states, they pride themselves on personal custom service with a local touch. They wanted to modernize their site while maintaining a nostalgic feel. I applied duotone filters to photographs of small-town America and American businesses: sepia and light blue to reference their logo. The headers are a modern sans-serif complemented by a serif font for the body.  The slanted dividers give a sense of energy to the design: nostalgia on the move! The treatment was carried over to print brochures.


 

  • Design
  • Copywriting