When Manhattan Research, a healthcare consulting company, merged with Decision Resources Group, their website required a rebranding to incorporate the family branding of the parent DRG project.

As lead designer and copywriter, I sifted through and pared down their existing content, removing redundancies and overlaps with the DRG site, to create a sleek, modern subsidiary site distinct from (but related to) the identity of the main DRG site, carrying over the focus on thought leadership and human capital.