Post Planner helps marketers and small businesses find and post smart, high-performing content to social media. Joshua Parkinson is the founder of Post Planner. On the side he runs a Facebook page about his passion for rock climbing and fills it with content using only the Post Planner app. His posts achieved hundred of thousands of engagements

I conceived the idea of expanding Josh’s story into a marketing campaign responsive across multiple devices: a simple HTML5 interactive animation on the Post Planner website and mobile, converted to video for social media posts, and a simplified cover video for Facebook.

Meet Josh highlights a typical user’s trepidations with social marketing and shows the value of Post Planner to solve them. The story leads to a CTA signup prompt for a free trial of the app.

The interactive animation on the website and mobile homepages led to an 87% conversion rate, and more than tripling the performance of all inline calls-to-action (that’s a 300% boost).