MHA (Mental Health Association) wanted an instantly identifiable look for their social media posts on Facebook, LinkedIn, and Instagram that was fresh and new, yet true to their existing brand guidelines. They wanted this to serve as a template for their monthly topical posts. I began with the idea of full-width background images to anchor the posts and social covers. Then I overlaid their logo color to create a translucent information panel. These two elements can be combined in various configurations for variety while maintaining the new identity. From social, this branding carried over to print collateral.