Post Planner is a social marketing content curation and automated publishing app for desktop and mobile that works on a subscription model. The company began as a Facebook-only app but over several years expanded to all social platforms, and more importantly, pivoted from a publishing scheduler to a smart application allowing marketers to search and discover high-performing content (articles, photos and video ranked by past performance).

As the in-house brand and UI designer, I evolved their brand through the shifting landscape of social media, and designed both their app UI and the website. The app came first and is the real star, so the website is kept clean and minimal with a limited color palette to let closeup details of the UI features stand out. The site uses subtle curves and wave-like gradients to reinforce the app’s distinctive “streaming” concept. And because it is SaaS, everything leads the user to the pricing page and free trial.